Privacy information regarding third-party services:

The following table lists the third-party services currently used by CMS in conjunction with Medicare.gov and MyMedicare.gov and provides links to the privacy policies for each third-party service provider. Also, the table provides links to the instructions for opting out of each service and a link where you can learn more about each service by reviewing the CMS Third-party Website Privacy Impact Assessment.

Category: Advertising Tools

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment
BING Serves digital ads on pages that display Bing search results. Web Beacons and Persistent cookies for Digital Advertising are used. http://www.microsoft.com/en-us/privacystatement/Default.aspx http://choice.microsoft.com/en-us/opt-out BING, T-3538356-265911: http://www.hhs.gov/sites/default/files/cms-bing.pdf
Google Advertising Services Serves digital ads on third-party and Google sites for both new users and to consumers who have visited Medicare.gov and MyMedicare.gov. Web Beacons and Persistent cookies for Digital Advertising are used. https://policies.google.com/privacy?hl=en http://www.google.com/settings/ads/ https://www.hhs.gov/sites/default/files/cms-google-advertising-services.pdf
Integral Ad Science Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web Beacons and Persistent cookies for Digital Advertising are used. http://integralads.com/privacy-policy/ http://integralads.com/solutions/firewall/ https://www.hhs.gov/pia/third-party-websites-and-applications-pia-cms-integral-ad-science.html
Media Math Serves display and retargeting ads to consumers who have visited Medicare.gov and MyMedicare.gov. Web Beacons and Persistent cookies for Digital Advertising are used. http://www.mediamath.com/privacy-policy/ Opting out choices are offered at: http://www.mediamath.com/privacy-policy/ https://www.hhs.gov/sites/default/files/cms-media-math.pdf
Yahoo Gemini Serves digital ads to both new users and to consumers who have visited Medicare.gov and MyMedicare.gov on Yahoo pages. Web Beacons and Persistent cookies for Digital Advertising are used. https://policies.oath.com/us/en/oath/privacy/index.html https://policies.oath.com/us/en/oath/privacy/controls/index.html https://www.hhs.gov/sites/default/files/cms-yahoo.pdf
Spongecell CMS will use SpongeCell to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit Medicare.gov and MyMedicare.gov. It also provides closed captioning for video ads. http://www.spongecell.com/privacy-policy Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
https://www.hhs.gov/sites/default/files/cms-spongecell.pdf
LinkedIn CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. https://www.linkedin.com/legal/privacy-policy Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
https://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html
Facebook CMS will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network. https://www.facebook.com/about/basics/ Opt-out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all “Limit Ad Tracking” settings on mobile devices. On Facebook, all ads, give users the ability to: Hide this ad: If a user chooses this, the user will not see the ad again. This is specific to the ad ID within the campaign only; Hide all ads

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
http://www.hhs.gov/pia/third-party-websites-and-applications-pia-facebook-ads.html
Pandora Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements. https://www.pandora.com/privacy Opting out choices are: http://www.pandora.com/advertising/preferences/

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
https://www.hhs.gov/sites/default/files/cms-pandora.pdf
Twitch Twitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products. https://www.twitch.tv/p/privacy-policy Opt-out choices are: https://www.twitch.tv/p/privacy-policy# by emailing privacy@twitch.tv

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
http://www.hhs.gov/pia/third-party-websites-and-applications-pia-twitch-advertising.html
Resonate CMS will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit Medicare.gov and MyMedicare.gov. In addition, Resonate will also deliver retargeted advertising to consumers who previously visited Medicare.gov and MyMedicare.gov.gov to encourage them to return to the websites. http://www.resonate.com/privacy-policy Opting out choices are: http://www.resonate.com/privacy-policy/opt-out-success/

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: http://youradchoices.com/
https://www.hhs.gov/sites/default/files/cms-resonate.pdf

Category: Web Analysis

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment
Chartbeat Determines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, Persistent Cookies are used. https://chartbeat.com/privacy/ https://static.chartbeat.com/opt-out.html Chartbeat, T-1494462-247155, http://www.hhs.gov/sites/default/files/cms-chartbeat.pdf
Optimizely Tests the Medicare.gov and MyMedicare.gov user interface. This is a tier 2 usage, Persistent Cookies are used. https://www.optimizely.com/privacy https://www.optimizely.com/opt_out Optimizely, T-8824339-672155, http://www.hhs.gov/sites/default/files/cms-optimizely.pdf
Google Analytics Collects and analyzes data on visitor interactions with Medicare.gov and MyMedicare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used. https://support.google.com/analytics/answer/6004245 Google provides a browser plug-in that will allow you to opt-out of all Google Analytics measurements, find at http://tools.google.com/dlpage/gaoptout Google Analytics, T-5991099-891893, http://www.hhs.gov/sites/default/files/cms-google-analytics.pdf
Mixpanel Collects and analyzes data on aggregate visitor interactions with Medicare.gov and MyMedicare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used. https://mixpanel.com/privacy/ https://mixpanel.com/optout/ Mixpanel, T-6082283-369017, http://www.hhs.gov/sites/default/files/cms-mixpanel.pdf
New Relic Monitors and evaluates the web and system transactions of Medicare.gov and MyMedicare.gov to assist with troubleshooting. This is a tier 1 usage, Session Cookies are used. https://newrelic.com/privacy https://newrelic.com/privacy New Relic, http://www.hhs.gov/sites/default/files/cms-new-relic.pdf
Qualtrics Delivers online surveys on Medicare.gov and MyMedicare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, Persistent Cookies are used. http://www.qualtrics.com/privacy-statement/ http://www.usa.gov/optout_instructions.shtml Qualtrics, T-9830368-261543, http://www.hhs.gov/sites/default/files/cms-qualtrics.pdf

Category: Social Media

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment
Facebook Medicare.gov created a Facebook page, https://www.facebook.com/medicare for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing. https://www.facebook.com/policy.php   Facebook, http://www.hhs.gov/sites/default/files/cms-facebook.pdf
Twitter Medicare.gov created a Twitter handle, https://twitter.com/MedicareGov, for educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets. https://twitter.com/privacy?lang=en   Twitter, T-6390556-589399, https://www.hhs.gov/sites/default/files/cms-twitter_0.pdf
YouTube Medicare.gov created a YouTube channel, https://www.youtube.com/user/CMSHHSgov, for educational purposes. The page allows consumers to view educational videos. The page allows consumers to “thumbs-up”, share and comment on videos. https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=en&visit_id=636753818139940400-330399993&rd=1   YouTube, T-6230177-896593, https://www.hhs.gov/sites/default/files/cms-youtube_0.pdf
LinkedIn CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. https://www.linkedin.com/legal/privacy-policy https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en http://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html

Category: Privacy Manager

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment
Tealium Medicare uses Tealium as a solution for Medicare.gov and MyMedicare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are enabled/disabled. Tealium through its Privacy Manager also allows consumers to choose which types of third-party tools are enabled/disabled during their visit. http://tealium.com/privacy/   http://www.hhs.gov/sites/default/files/cms-tealium.pdf