Privacy information regarding third-party services:

The following table lists the third-party services currently used by CMS in conjunction with Medicare.gov and provides links to the privacy policies for each third-party service provider. Also, the table provides links to the instructions for opting out of each service and a link where you can learn more about each service by reviewing the CMS Third-party Website Privacy Impact Assessment.

Category: Advertising Tools

Third-party ToolPurpose and UseThird-party’s Privacy PolicyHow to Opt Out for this ServiceCMS Third-party Website and Application Privacy Impact Assessment
AdsmovilDelivers behaviorally targeted ads to desired consumers. Web beacons and persistent cookies for digital advertising are used. https://adsmovil.com/en/privacy-policy/ 

Contact Adsmovil

Privacy Manager: https://www.medicare.gov/privacy-policy 

https://www.hhs.gov/sites/default/files/cms-adsmovil.pdf 
Huddled MassesDelivers behaviorally targeted ads to desired consumers. Web beacons and persistent cookies for digital advertising are used.https://directdigitalholdings.com/privacy-policy Privacy Manager: https://www.medicare.gov/privacy-policy https://www.hhs.gov/sites/default/files/cms-huddled-masses-r.pdf 
HuluDelivers behaviorally targeted video ads to desired consumers.  Web beacons and persistent cookies for digital advertising are used.https://press.hulu.com/privacy-policy/ 

https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/ 

Privacy Manager: https://www.medicare.gov/privacy-policy 

https://www.hhs.gov/sites/default/files/cms-hulu.pdf 
MiQ Digital USAMiQ Digital delivers behaviorally targeted ads to consumers. Web beacons and persistent cookies for digital advertising are used.https://www.wearemiq.com/privacy-and-compliance/privacy-policy/ 

https://www.wearemiq.com/privacy-policy/ 

Privacy Manager: https://www.medicare.gov/privacy-policy 

https://www.hhs.gov/sites/default/files/cms-miq-digital-usa-inc.pdf 
RokuRoku delivers behaviorally targeted ads to determine the effectiveness of ad campaigns. Web beacons and persistent cookies for digital advertising are used. https://docs.roku.com/published/userprivacypolicy/en/us 

https://docs.roku.com/published/userprivacypolicy/en/us 

Privacy Manager: https://www.medicare.gov/privacy-policy 

https://www.hhs.gov/sites/default/files/cms-roku-2022.pdf 
TremorTremor delivers behaviorally targeted digital ads based on automatic content recognition TV retargeting. Web beacons and persistent cookies for digital advertising are used.https://www.tremorvideo.com/privacy-policy/ 

https://www.tremorvideo.com/privacy-policy/

Privacy Manager: https://www.medicare.gov/privacy-policy 

https://www.hhs.gov/sites/default/files/cms-tremor.pdf 
BINGServes digital ads on pages that display Bing search results. Web Beacons and Persistent cookies for Digital Advertising are used.https://privacy.microsoft.com/en-us/privacystatementhttps://choice.microsoft.com/en-us/opt-outBING, T-3538356-265911: https://www.hhs.gov/sites/default/files/cms-bing.pdf
Google Advertising ServicesServes digital ads on third-party and Google sites for both new users and to consumers who have visited Medicare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.https://policies.google.com/privacy?hl=enhttps://www.google.com/settings/ads/https://www.hhs.gov/pia/google-advertising-services.html
Integral Ad ScienceViewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web Beacons and Persistent cookies for Digital Advertising are used.https://integralads.com/ias-privacy-data-management/policies/privacy-policy/https://integralads.com/ias-privacy-data-management/policies/privacy-policy/https://www.hhs.gov/pia/third-party-websites-and-applications-pia-cms-integral-ad-science.html
Media MathServes display and retargeting ads to consumers who have visited Medicare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.http://www.mediamath.com/privacy-policy/Opting out choices are offered at: http://www.mediamath.com/privacy-policy/https://www.hhs.gov/sites/default/files/cms-media-math.pdf
Yahoo GeminiServes digital ads to both new users and to consumers who have visited Medicare.gov on Yahoo pages. Web Beacons and Persistent cookies for Digital Advertising are used.https://policies.oath.com/us/en/oath/privacy/index.htmlhttps://policies.oath.com/us/en/oath/privacy/controls/index.htmlhttps://www.hhs.gov/sites/default/files/cms-yahoo.pdf
LinkedInCMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.https://www.linkedin.com/legal/privacy-policyOpting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/
https://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html
FacebookCMS will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network.https://www.facebook.com/about/basics/Opt-out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all “Limit Ad Tracking” settings on mobile devices. On Facebook, all ads, give users the ability to: Hide this ad: If a user chooses this, the user will not see the ad again. This is specific to the ad ID within the campaign only; Hide all ads

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/
https://www.hhs.gov/pia/third-party-websites-and-applications-pia-facebook-ads.html
PandoraPandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements.https://www.pandora.com/privacyOpting out choices are: https://www.pandora.com/advertising/preferences/

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/
https://www.hhs.gov/sites/default/files/cms-pandora.pdf
TwitchTwitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products.https://www.twitch.tv/p/privacy-policyOpt-out choices are: https://www.twitch.tv/p/privacy-policy# by emailing privacy@twitch.tv

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/
https://www.hhs.gov/pia/third-party-websites-and-applications-pia-twitch-advertising.html
ResonateCMS will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit Medicare.gov. In addition, Resonate will also deliver retargeted advertising to consumers who previously visited Medicare.gov to encourage them to return to the websites.https://www.resonate.com/privacy-policy/Opting out choices are: https://www.resonate.com/privacy-policy/opt-out-success/

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/
https://www.hhs.gov/sites/default/files/cms-resonate.pdf
The Trade DeskServes targeted ads to consumers who have visited Medicare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.https://www.thetradedesk.com/us/privacyhttps://www.adsrvr.org/The Trade Desk, T-5902846-266296, https://www.hhs.gov/sites/default/files/cms-the-trade-desk.pdf
Instagram Ad SolutionsCMS will use Instagram Ads to deploy digital display ads and video ads across the Instagram platform. Instagram is a free social networking site that allows Instagram registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network.https://help.instagram.com/519522125107875

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/

https://www.hhs.gov/sites/default/files/cms-instagram-ad-solutions.pdf
Adobe Ad CloudServes display and retargeting ads to people who have visited CMS.gov. Web Beacons and Persistent cookies for Digital Advertising are used.https://www.adobe.com/privacy/policy.html

https://www.adobe.com (see Cookie Preferences)

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/

https://www.hhs.gov/sites/default/files/cms-adobe-ad-cloud.pdf
SpotifyServes display and retargeting ads to consumers who have visited CMS.gov. Web Beacons and Persistent cookies for Digital Advertising are used.https://www.spotify.com/us/legal/privacy-policy/

Opt-out of tailored advertising at: https://www.spotify.com/us/legal/cookies-policy/

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/

https://www.hhs.gov/sites/default/files/cms-spotify.pdf
SnapchatCMS will use Snapchat to deploy digital display ads across the Snapchat platform to consumers. Snapchat is a camera company designed to allow registered users to establish and store content to be shared with people in their social network.https://snap.com/en-US/privacy/privacy-policyhttps://help.snapchat.com/hc/en-us/articles/7012345515796Pending
ViantServes targeted ads to desired consumers, and identifies consumers interactions with advertisements. Web Beacons, pixels and Persistent cookies for Digital Advertising are used.https://www.viantinc.com/wp-content/uploads/2023/02/Viant-Privacy-Policy-AMERICAS-1094727173-v11.pdf

https://privacyportal.onetrust.com/webform/18c06089-a9ec-473c-a6d8-23d20fea46af/43201dea-88d7-44cd-9142-e5b4f485e428

Privacy Manager: https://www.medicare.gov/privacy-policy

Ad Choices: https://youradchoices.com/

 
PulsePointPulsePoint is a platform which shares ads on mobile applications and websites. CMS will use PulsePoint to deliver behaviorally targeted ads to desired consumers. Web beacons and persistent cookies for digital advertising are used. https://www.pulsepoint.com/legal/platform-privacy-policy

PulsePoint 

CMS Privacy Settings

Pending

Category: Web Analysis

Third-party ToolPurpose and UseThird-party’s Privacy PolicyHow to Opt Out for this ServiceCMS Third-party Website and Application Privacy Impact Assessment
ChartbeatDetermines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, Persistent Cookies are used.https://chartbeat.com/privacy/https://static.chartbeat.com/opt-out.htmlChartbeat, T-1494462-247155,
https://www.hhs.gov/sites/default/files/cms-chartbeat.pdf
OptimizelyTests the Medicare.gov user interface. This is a tier 2 usage, Persistent Cookies are used.https://www.optimizely.com/privacyhttps://www.optimizely.com/opt_outOptimizely, T-8824339-672155,
https://www.hhs.gov/sites/default/files/cms-optimizely.pdf
Google AnalyticsCollects and analyzes data on visitor interactions with Medicare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.https://support.google.com/analytics/answer/6004245Google provides a browser plug-in that will allow you to opt-out of all Google Analytics measurements, find at https://tools.google.com/dlpage/gaoptoutGoogle Analytics, T-5991099-891893,
https://www.hhs.gov/sites/default/files/cms-google-analytics.pdf
New RelicMonitors and evaluates the web and system transactions of Medicare.gov to assist with troubleshooting. This is a tier 1 usage, Session Cookies are used.https://newrelic.com/termsandconditions/privacyhttps://newrelic.com/termsandconditions/privacyNew Relic, https://www.hhs.gov/sites/default/files/cms-newrelic-2022-r.pdf
QualtricsDelivers online surveys on Medicare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, Persistent Cookies are used.https://www.qualtrics.com/privacy-statement/https://www.usa.gov/optout-instructionsQualtrics, T-9830368-261543, https://www.hhs.gov/sites/default/files/cms-qualtrics-2022-r.pdf
Quantum MetricCollects and analyzes data on visitor interactions and session replays for Medicare.gov to help make the sites more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.https://www.quantummetric.com/data-privacy-and-security/https://www.usa.gov/optout-instructionsQuantum, T-6756865-308818, https://www.hhs.gov/sites/default/files/cms-quantum-metric.pdf
Adobe AnalyticsCollects and analyzes data on visitor interactions with Medicare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.https://www.adobe.com/privacy/policy.html

Opt out choice are:

https://account.adobe.com/privacy

Privacy Manager: https://www.medicare.gov/privacy-policy

https://www.hhs.gov/sites/default/files/cms-adobe-analytics.pdf

Category: Social Media

Third-party ToolPurpose and UseThird-party’s Privacy PolicyHow to Opt Out for this ServiceCMS Third-party Website and Application Privacy Impact Assessment
FacebookMedicare.gov created a Facebook page, https://www.facebook.com/medicare for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing.https://www.facebook.com/policy.php Facebook,
https://www.hhs.gov/pia/third-party-websites-and-applications-pia-cms-facebook.html
TwitterMedicare.gov created a Twitter handle, https://twitter.com/MedicareGov, for educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets.https://twitter.com/privacy?lang=en Twitter, T-6390556-589399, https://www.hhs.gov/sites/default/files/cms-twitter_0.pdf
YouTubeMedicare.gov created a YouTube channel, https://www.youtube.com/user/CMSHHSgov, for educational purposes. The page allows consumers to view educational videos. The page allows consumers to “thumbs-up”, share and comment on videos.https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=en&visit_id=636753818139940400-330399993&rd=1 YouTube, T-6230177-896593, https://www.hhs.gov/sites/default/files/cms-youtube_0.pdf
LinkedInCMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.https://www.linkedin.com/legal/privacy-policyhttps://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=enhttps://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html

Category: Privacy Manager

Third-party ToolPurpose and UseThird-party’s Privacy PolicyHow to Opt Out for this ServiceCMS Third-party Website and Application Privacy Impact Assessment
TealiumMedicare uses Tealium as a solution for Medicare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are enabled/disabled. Tealium through its Privacy Manager also allows consumers to choose which types of third-party tools are enabled/disabled during their visit.https://tealium.com/privacy/ https://www.hhs.gov/sites/default/files/cms-tealium.pdf